She strikes again! The creepy doll that is a potent scare fest material for the sleepless nights that you might have had after watching her in the previous films, is back!! And this time, she is just a treat for anyone who is a horror genre fan. Annabelle: Creation, the latest addition to the Conjuring Universe (yeah it is a thing now!) that tells the story of the doll’s origin, possession and transit through the years, has all the essential elements of sending chills down your spine. There are jump scares, there are throwbacks, there is atmospheric eeriness and yes there are long long close up shots of that doll. Oh and before I forget, there are mid and post credit scenes. Yeah well now every movie wants us to go through those endless credits. (Fun game idea in the end– Aha! Did you see what I did there?!)
So, there are a lot of jump scares in the first half. If you are more of a lightweight around horror movies, then you would be crapping your pants throughout. However, the second half has more weight. It has the backstory, the plot has some character development especially between the two main girls and yes it finally reveals the origins of the doll that has been haunting you for a long time now. The atmospherics of the movie leverage the period set up to the fullest and brings about the same impact as The Conjuring movies. In addition to that, the movie uses two things quite aptly- sound design and cinematography. The music adds layers to the effectiveness and is close to what solid background did for The Shining. When the movie is not jump scaring you, it is playing with you through shadows, imagery and camera angles. And that is all that is needed to make it a good watch.
This is a definite valuable addition to the universe that James Wan is aiming to create (like I said; everybody wants to be Marvel; CASH GRABBERS!). It is everything that the first Annabelle wasn’t. And even though it works as an enjoyable standalone movie, it connects aspects of other entries in the series quite well. It leads to the events of the first Annabelle movie, Valak (the demon from Conjuring 2) makes a special appearance and teases the upcoming spin off- Nun and we get to see the actual Raggedy Ann doll that the Annabelle series is based on. (#TriviaTime The real Annabelle doll that resides in a glass chamber at Ed and Lorraine Warren’s museum is not the porcelain doll that the movie features but a Rag Doll. Look at this innocent looking doll and then think of all the creepy stories around it. Just look at it!!!)
Now those are all good things but there is an essential problem with this formulaic approach too. The problem, which has greater impact if you are a horror movie fan, is that you almost know what is going to happen in most of the scenes. The crippled is going to be the most affected, the demon is going to vomit some black goo and possess, there are going to 3-4 girls who will just be there to scream (shriek), etc. etc. but that in no way takes away from how entertaining Annabelle: Creation is. All in all, the movie is a must watch for anyone who enjoys classic scary horror movies that keep you at the edge of your seats. If you are looking for subtle imagery, a thick storyline, immense character development then this might disappoint you. It is not as good as the first Conjuring but comes real close. I have to give a shout out to the director of this one- David Sandberg, who also directed Lights Out, for an amazing job done.
Hits- Jump Scares, Direction, Sound Score, Cinematography
Misses- Formulaic, change in the doll’s appearance from the earlier movies (which might only be a thing for an ardent follower)
Oh yeah, the fun game- so in any movie which is heavy on VFX and special effects- get your friends to locate Indian names in the crew list. It is fun and makes you wonder why these talented people are not working for Indian studios that suck at special effects.